A label is more than a label

We have talked lots in past about the placebo effect...the power of the mind...well I loved hearing about this test where participants had their hormone levels measured before and after consuming different types of milkshakes. One of the shakes was labelled as huge in calories - a super sized indulgent shake while the other was labelled as fat free and guilt free.

It was exactly the same milk shake. Yet the results show that the participants hormone levels reflected what they believed to have just consumed and were wildly different depending on which milkshake they had. This is more evidence that our mindset can meaningfully impact on our physiology. You can check out the research by Alia Crum et al at: https://pubmed.ncbi.nlm.nih.gov/21574706/